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![I asked him if he [Paul Rand] would come up with a few options, and he said, “No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.”
— Steve Jobs on Paul Rand. Paul Rand, an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve Jobs’ NeXT. He was one of the originators of the Swiss Style of graphic design.](http://24.media.tumblr.com/tumblr_lxdtdhVU061qfzutqo1_500.jpg)
I asked him if he [Paul Rand] would come up with a few options, and he said, “No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.”
— Steve Jobs on Paul Rand. Paul Rand, an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve Jobs’ NeXT. He was one of the originators of the Swiss Style of graphic design.
(via quotevadis)
Posted on January 7, 2012 via Quote Vadis - Quotes, Inspiration, Wisdom with 272 notes ()
Source: dannylewandowski.com
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I manage branding and creative direction at Acumen Fund. My tumblr is a record of things that inspire me. Here are some of the things I've proudly gotten my hands dirty with: AWWWARDS | SEARCH FOR THE OBVIOUS | SANITATION IS SEXY | MOMS MATTER | *SPARK! | DIGNITY | GENEROSITY DAY | THE FATALES | CONNECTIVITY! | BRANDING VTUHP | VTUHP | TJHSST | BAM | MODEA | DESIGN FOR THE ENVIRONMENT. You can find my bio here, and follow me on LinkedIn and Twitter at @bunkywu. I live in London but my heart and my dog are in Brooklyn. This is a typical day in my life. These are some of my thoughts. Thanks for stopping by.
![I asked him if he [Paul Rand] would come up with a few options, and he said, “No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.”
— Steve Jobs on Paul Rand. Paul Rand, an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve Jobs’ NeXT. He was one of the originators of the Swiss Style of graphic design.](http://www.dannylewandowski.com/files/gimgs/7_rand-home.jpg)
