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If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy. The next morning I get up early and edit the gush… I am a lousy copywriter, but I am a good editor.

David Ogilvy
(via austinkleon)

Posted on January 24, 2012 via AUSTIN KLEON with 53 notes ()

Source: lettersofnote.com
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  I too am a lousy copywriter and great editor.
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If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy. The next morning I get up early and edit the gush… I am a lousy copywriter, but I am a good editor.